Joe Iurato (New Jersey), “Carnival Life on the Water”, Historic Carousel House, 2015, Asbury Park
Joe Iurato is a multidisciplinary artist whose works are built on a foundation of stencils and aerosol. Falling somewhere in between simplistic and photorealistic, his multi-layer stencils offer a distinctly clean and illustrative aesthetic. While Iurato’s murals have adorned neighborhoods along the east coast United States for years, he’s more recently become noted for the unique placement and photography of miniature painted wood cutouts in public spaces. Utilizing the outdoor environment to create site-specific installations, Iurato creates windows into a narrative formed by personal experiences. Each individual work of art highlights the potential for interaction and storytelling within public space and transforms common land/cityscapes into carefully crafted scenes. Before leaving each installation behind, he documents it with a photograph. The photographs offer specific and intentional viewpoints of the artwork in relation to its surroundings, manipulating our perception of scale and dimensionality.
He’s also established himself as a commercial artist, with a list of clients that include: Kenneth Cole, GQ, Red Bull, Adidas, Mike Tyson’s Iron Mike Productions, The New York Racing Association, Nike’s House of Hoops, ESPN, the NBA, NBC’s Sunday Night Football, Sprite, Hershey’s, USA Network, DesignIt Global, and Nickelodeon.